Attention Trojans:
Welcome back to campus!
Come and start the new year out right by coming by and trying one of our amazing Smash Burger combos for lunch!
Our Study Hall menu has some exciting new additions, and we have drink specials every day!
Are you interested in hosting a group event at Traditions? We have many different options available.
To book your next event at Traditions please contact us at traditions@auxiliaries.usc.edu
Fight ON!
The Victory Bell is an annual trophy given to either USC or UCLA.
Click to Enlarge
A tradition where student groups build a float on a golf cart and compete in the Homecoming Parade the next day.
Click to Enlarge
Prior to Traveler making his first football game appearance in 1940, USCs mascot was a campus mutt called George Tirebiter.
Click to Enlarge
For decades Trojan Fans have been traveling to Northern California to cheer on the USC Football team in games against Cal and Stanford.
Click to Enlarge
USC's first team of Song Girls dates back to 1967. Here they are celebrating their 10 year reunion with legendary USC Football coach John McKay.
Click to Enlarge
Also known as the USC Trojan Marching Band, The Spirit of Troy features over 300 student band members.
Click to Enlarge
The ultimate Trojan Family get-together where USC welcomes back thousands of alumni, former residents, family and friends.
Click to Enlarge
USC fans execute a card stunt during a football game between USC and rival UCLA.
Click to Enlarge
Founded in 1919, the USC Yell Leaders worked closely with The Spirit of Troy and the Song Girls to rally Trojan fans at football, basketball, and volleyball games.
Click to Enlarge
A Trojan fan sports a "Bear-skin or Bust" sticker. The USC-UCLA rivalry is noted as being one of the most intense college rivalries in the United States.
Click to Enlarge
The week preceding the annual football matchup with UCLA is known as “Troy Week” and features a number of traditions including CONQUEST! “The Ultimate Trojan Experience"
Click to Enlarge
Started in the mid 1950s by two USC sophomores to help unify a diverse post WWII student body, Songfest is an annual campus event where student organizations compete against each other in a musical show.
Click to Enlarge
For decades, USC Students have celebrated Troy Week in anticipation of the annual USC-UCLA Football game.
Click to Enlarge
The Victory Bell was originally given to UCLA in 1939 as a gift from the school's Alumni Association. In 1941, six members of USC's Trojan Knights stole the bell and kept it hidden for more than a year.
Click to Enlarge
Freshmen at USC in an early day were taught to “love, honor, and obey” the Seniors. Sometimes the “lesson” involved Freshmen being thrown into a water-filled tank.
Click to Enlarge
Circa 1960 - Hundreds of Trojan fans at the Coliseum execute a card stunt that spells out USC's unofficial nickname of "SoCal".
Click to Enlarge
Student Handbooks have been issued at USC since the late 1800s. The modern day equivalent of these handbooks is the SCampus Student Guidebook.
Click to Enlarge
The restaurant and bar stood for 24 years at Figueroa and 37th streets — a beacon to thirsty USC alumni, coaches and fans after Coliseum events.
Click to Enlarge
During 1970s and 1980s, this self-proclaimed "#1 Fan" could be spotted at every home football game with bell in hand. Since then, many others have followed suit and have labeled themselves USC's #1 Fan.
Click to Enlarge
Invented in 1891, Pushball is a game similar in format to soccer but is played with a ball 6 feet in diameter and 50 lb. in weight.
Click to Enlarge
USC's first team of Song Girls dates back to 1967 and the group depicted here in 1968 includes some of the first-ever USC Song Girls.
Click to Enlarge
Songfest is USC’s largest philanthropic event put on by students, as well as one of the oldest and largest collegiate musical traditions in the country.
Click to Enlarge
Traveler, a white Andalusian horse, is currently the university's official mascot. It first appeared at a football game in 1961, and was known at Traveler I. The current horse is known as Traveler VII.
Click to Enlarge
It has become a long-standing tradition for Trojan fans to sport the victory sign whenever the Trojan Marching Band plays "USC Fanfare," "Tribute to Troy," or "Conquest."
Click to Enlarge
