USC Traditions

School is back in session and so is Traditions!

Come after class with your study group or come alone and hang with Trojans winding down after a long day of hitting the books. Affectionately known as Traddies, this underground sports bar has flat screen TVs, an inviting bar and spacious booths. We feature traditional bar food like mouthwatering wings, street tacos and speciality sandwiches. Traditions is intended for the 21+ crowd and is open Monday through Friday from 4PM - 11PM, with extended hours until midnight on Thursday nights. Don't worry "young" Trojans, Traditions is open to ALL ages on game days and special events. Be sure to check out our Facebook Page for all upcoming events.

Victory Bell Celebration - 1952

The Victory Bell is an annual trophy given to either USC or UCLA.
Click to Enlarge
USC Homecoming Parade - 1930s

A tradition where student groups build a float on a golf cart and compete in the Homecoming Parade the next day.
Click to Enlarge
Victory Sign

A USC Song Girl displays the trademark Trojan Victory Sign.
Click to Enlarge
George Tirebiter – 1950

Prior to Traveler making his first football game appearance in 1940, USCs mascot was a campus mutt called George Tirebiter.
Click to Enlarge
Weekender at Cal

For decades Trojan Fans have been traveling to Northern California to cheer on the USC Football team in games against Cal and Stanford.
Click to Enlarge
USC's First Song Girls

USC's first team of Song Girls dates back to 1967. Here they are celebrating their 10 year reunion with legendary USC Football coach John McKay.
Click to Enlarge
The Spirit of Troy

Also known as the USC Trojan Marching Band, The Spirit of Troy features over 300 student band members.
Click to Enlarge
Homecoming - 1984

The ultimate Trojan Family get-together where USC welcomes back thousands of alumni, former residents, family and friends.
Click to Enlarge
Westwood Sucks

USC fans execute a card stunt during a football game between USC and rival UCLA.
Click to Enlarge
USC Yell Leaders

Founded in 1919, the USC Yell Leaders worked closely with The Spirit of Troy and the Song Girls to rally Trojan fans at football, basketball, and volleyball games.
Click to Enlarge
Bear-skin or Bust

A Trojan fan sports a "Bear-skin or Bust" sticker. The USC-UCLA rivalry is noted as being one of the most intense college rivalries in the United States.
Click to Enlarge
Troy Week

The week preceding the annual football matchup with UCLA is known as “Troy Week” and features a number of traditions including CONQUEST! “The Ultimate Trojan Experience"
Click to Enlarge
Songfest - 1969

Started in the mid 1950s by two USC sophomores to help unify a diverse post WWII student body, Songfest is an annual campus event where student organizations compete against each other in a musical show.
Click to Enlarge
“Beat the Bruins”: USC-UCLA Rivalry

For decades, USC Students have celebrated Troy Week in anticipation of the annual USC-UCLA Football game.
Click to Enlarge
Victory Bell

The Victory Bell was originally given to UCLA in 1939 as a gift from the school's Alumni Association. In 1941, six members of USC's Trojan Knights stole the bell and kept it hidden for more than a year.
Click to Enlarge
Love - Honor - Obey

Freshmen at USC in an early day were taught to “love, honor, and obey” the Seniors. Sometimes the “lesson” involved Freshmen being thrown into a water-filled tank.
Click to Enlarge
SoCal Card Stunt

Circa 1960 - Hundreds of Trojan fans at the Coliseum execute a card stunt that spells out USC's unofficial nickname of "SoCal".
Click to Enlarge
Los Angeles Memorial Coliseum

Home to the USC Trojan football team.
Click to Enlarge
Student Handbook

Student Handbooks have been issued at USC since the late 1800s. The modern day equivalent of these handbooks is the SCampus Student Guidebook.
Click to Enlarge
Julie’s Trojan Barrel

The restaurant and bar stood for 24 years at Figueroa and 37th streets — a beacon to thirsty USC alumni, coaches and fans after Coliseum events.
Click to Enlarge
The #1 Fan

During 1970s and 1980s, this self-proclaimed "#1 Fan" could be spotted at every home football game with bell in hand. Since then, many others have followed suit and have labeled themselves USC's #1 Fan.
Click to Enlarge
Push Ball

Invented in 1891, Pushball is a game similar in format to soccer but is played with a ball 6 feet in diameter and 50 lb. in weight.
Click to Enlarge
Song Girls - 1968

USC's first team of Song Girls dates back to 1967 and the group depicted here in 1968 includes some of the first-ever USC Song Girls.
Click to Enlarge
Songfest - circa 1950's

Songfest is USC’s largest philanthropic event put on by students, as well as one of the oldest and largest collegiate musical traditions in the country.
Click to Enlarge
Traveler

Traveler, a white Andalusian horse, is currently the university's official mascot. It first appeared at a football game in 1961, and was known at Traveler I. The current horse is known as Traveler VII.
Click to Enlarge
The Victory Sign

It has become a long-standing tradition for Trojan fans to sport the victory sign whenever the Trojan Marching Band plays "USC Fanfare," "Tribute to Troy," or "Conquest."
Click to Enlarge

Victory Bell Celebration - 1952

USC Homecoming Parade - 1930s

Victory Sign

George Tirebiter – 1950

Weekender at Cal

USC's First Song Girls

The Spirit of Troy

Homecoming - 1984

Westwood Sucks

USC Yell Leaders

Bear-skin or Bust

Troy Week

Songfest - 1969

“Beat the Bruins”: USC-UCLA Rivalry

Victory Bell

Love - Honor - Obey

SoCal Card Stunt

Los Angeles Memorial Coliseum

Student Handbook

Julie’s Trojan Barrel

The #1 Fan

Push Ball

Song Girls - 1968

Songfest - circa 1950's

Traveler

The Victory Sign